P.O.D.System is a footwear concept derived from adidas’ collective memory. Engineered with a podular sole unit, the shoe unites adidas heritage technologies together to create a tooling built for purpose.
For the June 2018 drop, Velvet Spectrum collaborated with the team at Engin Creative to bring a dynamic, animated sequence to their In-Store experiences.
Working with the warped typography of the campaign key visuals as the concept basis, the story is elevated through the use of layered elements and refractive materials.
Campaign Key Visuals, that informed the animated content.
Research and development.