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When Does Design Matter?
Good design can fail, and bad design can succeed. Understanding how to resonate with your audience is paramount
Luke Choice
Sep 153 min read
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The Efficiency Paradox in Creative Output
With an even greater abundance of social content on the horizon thanks to AI influencers, can this be a moment to respond with the imperfect, hand crafted focus.
Luke Choice
Sep 152 min read
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Do We Need Struggle to Find Value?
Where do we find value in an era where execution feels effortless? In creative work, the projects that test our limits tend to be the...
Luke Choice
Sep 154 min read
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Carving a Path in the Age of AI Creativity
Discussing the challenge of finding your unique voice in the age of AI
Luke Choice
Sep 33 min read
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